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Eighteen months after DALL·E 1, OpenAI ships DALL·E 2: same premise (text → image), but with quality where many demos are indistinguishable from photographs or professional illustration.
Access starts as waitlist-only with monthly free credits. The community erupts: dedicated Twitter accounts pop up, the "DALL·E 2 aesthetic" enters pop visual culture.
For marketing, design, content people, it's the first AI tool actually worth testing in a real workflow.
Companies
OpenAI
Tools
DALL-E 2
Tags
OpenAIDALL-E 2DiffusionText-to-ImageunCLIP
Sources